Stella McCartney Winter Campaign 2017

SMC_WINTER17_INTERNAL_IMAGE_1026x684_BStella McCartney’s Winter 2017 campaign brings awareness of the growing issue of waste and over consumption. It is photographed by Harley Weir in the Eastern Coast of Scotland. The man-made landscapes is formed from all the waste that has been piled into these areas that causes us to question the significant affect we are placing on our environment. The campaign features models Birgit Kos, Iana Godnia and Huan Zhou who provide a distinct contrast to the bleak environment, bringing a youthful positivity and hope to the message.

“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.” – Stella

SMC_WINTER17_INTERNAL_IMAGE_1026x684_AThis campaign reminds us of the impact that over consumption is having on the environment and the amount of waste that is ending up in landfills, with nearly 300 million tons of plastic produced every year. It causes us to question what fabric our clothing are made of and how often are we buying clothes with the mindset of sustainability. The Winter 2017 collection features soft head-to-toe jersey tailoring in shades of honey, sand and grey creating full silhouettes rich in detail. Evening wear has sheer embroidered tulle layered with lace.

On the site it also says: We stand by our commitment to being a responsible, sustainable brand. Throughout the new collection we use innovative and recycled materials such as organic cotton, sustainably-sourced viscose, recycled nylon and cruelty-free Skin-Free-Skin. We are continually trying to lessen our impact on the environment. It is expected that plastic production will triple by 2050 when the population explodes to almost 10 billion – so it is vital that we act now. It’s good to see transparency and honesty, especially when the fashion industry has a huge impact on the environment.W17_Layout_MASTER WIP.indd

“Stella’s fashion to me is about dignity, love and a beautiful attitude to all challenges. All while feeling good and looking great and we wanted to reflect that in the concept of this campaign.” – Urs Fischer

What an incredible message to spread, especially in a consumer society where we are constantly told to buy things. Let’s be encouraged to be environmentally conscious, support businesses that have good ethics that’s turned into action, recycle what we can and wear clothing for longevity, personal style and ethical use, rather than quick disposal. We’re all responsible, and we can all make a difference together by being more conscious and taking action for gradual change.

Discover the campaign here.

The Style Culture Of Auckland And Wellington

c23ff8f75b6ab1e0480dc3017071a016In writing this, I hope it can encourage all of us to embrace our personal style. Some of these thoughts are from observations and others are from readings and how I see the two cities in terms of the style culture in what we wear.  If you’re an Aucklander or Wellingtonian, please let me know your thoughts and views on what you think of the fashion in your city. It’s a winter’s day (minus the rain) going into Auckland uni today, and you’ll see most of the students wearing jumpers, jackets, coats, jeans and sneakers, because well, the weather is chilly and it’s practical to keep warm and comfortable.

My sister sent me a snap shot today from an article here, titled class of 2017 — wellington student style, straight up, which sparked my interest to jot some notes down before my Drama class. In a previous post on my Love Hate Relationship with Auckland, I wrote: People aren’t as afraid to express their individuality in Sydney or Wellington. There is definitely quirky, stylish and funky fashion. Whereas I find in Auckland, there definitely are very stylish people, but less in the sense that people in Auckland are more judgmental and more people tend to conform.iris.jpgAlthough, after writing that I do find that there are more people embracing their personal style, but I definitely find that Auckland tends to follow more trends, especially because we have fast fashion and luxury stores everywhere. This is why it’s great to go thrift shopping because then you can develop your personal style. I guess we’re a simple city in the sense that many of us wear clothes without too much thought or importance. What are your thoughts? When I visit Wellington, I appreciate their creative vibe and the freedom of wearing what you want without giving a fudge.

There are days when I walk into Auckland city and I feel like everyone looks the same. This is difficult to explain, and I feel slightly hypocritical because I wear a lot of black. I hope that Auckland will gradually have a more diverse range of personal styles and there won’t be as much of a culture of fitting in and conforming, but a style culture of variety. I was reading the class of 2017 — auckland student style, straight up here, and took a snapshot of Gala’s answer, cos it just made me smile. Weather requirements is real in this city and I agree with how it tends to be very laid-back chilled out in terms of just wearing whatever.gala3.jpg

Photo from TheyAllHateUs | Photography by Ch’lita Collins and Imogen Wilson | Art by Oscar Murillo; ‘Untitled’, 2015 | Irving Penn; ‘Still Life with Watermelon’, 1947 | Photos from @Mirador_

Fashion Feature With Sabina Sysantos

20120981_1739243309436875_453296638_nSabina from Folly and Misfortune is a stylish soul who I met at university, and instantly clicked with. It was one of those spontaneous and unexpected moments, where you meet someone at the right time and happen to both have a zest for fashion. Winter in Auckland has been on the icy side with the wind and grey clouds, but it was a beautiful clear blue sky today. It seemed like the perfect time to take photos, wander around the lovely suburb of Parnell and satisfy our sweet cravings with a delicious nutella dessert from Casa Del Gelato. Read on to discover Sabina’s thoughts on fashion, her favourite designers and style icons.

When did you become interested in fashion?
As a child I didn’t want to dress up and only wanted to wear comfortable clothes, I’d even go to the mall in pajamas. My interest in fashion started when I discovered the kids clothing store Orange Juice, and from that one store I stopped hating clothes. I put together this outfit when I was 7; it was an outfit with blue pinstriped shorts, a white top with a blue bandanna tied around my head. I remember I didn’t think about it, and just put it together and my Mum was amazed of me going from not wanting to dress up, and then dressing up. She told me I could be a fashion designer or a stylist. I went from hating clothes as a child to unintentionally realising that I was good at it. My family and friends would ask me for fashion advice.


How would you describe your personal style?
Recently, I’m just starting to hone it down. I feel like it’s been the same ever since, but I just didn’t execute it accurately until now. It’s developed throughout the years, as I’ve discovered more places to get my clothes from, whereas back then it was just from the mall. Now, I go thrifting, online shopping and searching for rare pieces. I’m now wearing clothes that really reflect my style. In terms of “describing my style”, it clicked last year when I had a job at the Body Shop and we had to wear all black as our uniform. When I left, the manager gave me a necklace as a parting gift and said “I think it really suits your style”, it was funny because she’d only seen me wearing black clothes, but even then she was able to tell my style, describing it as edgy classy which I agreed with and that’s what I’ve been using to describe my personal style.

Do you have any beauty and fashion icons?
I love a French beauty YouTuber called Violette, and I love the way she does her makeup. She’s definitely one of my beauty inspiration. In terms of fashion, I love Alexa Chung’s style and I also take inspiration from model street styles such as Kendall Jenner. There’s the IT girls in general like Jeanne Damas, but I also have styling inspiration from film and television.


What’s your beauty/makeup routine?
My makeup and my style has evolved. In the past, I used to wear a full eye shadow and eyeliner. It was a more intense look, with full contour, highlight, eye shadow and lashes. I steered away from that, and now I wear the least amount of makeup, focus on creating shapes for such as structuring brows and wearing lip colour for more definition. I definitely take inspiration from french beauty and have steered away from heavy layering. Now, I have a more natural look, but still wear colour and take a less is more approach.

What are your favourite fashion brands?
I’ve recently been getting into NZ designers, after being exposed to them when I moved to Auckland. I love the Cooper range by Trelise Cooper and Karen Walker. I also love Miu Miu and Gucci.casa1

What’s fashion like in the Philippines?
A part of why my style has evolved in recent years is because I was more able to wear what I wanted only once I left the Philippines. It’s very populated, and there are only so many people in the fashion industry who will go all out. Everyone else wears for comfort as much as possible, especially cos it’s so hot. Outside of school, most people wear denim shorts, tank top and sandles. Everyone wore the same unspoken uniform. Being someone who’s interested in fashion, I wanted to steer away from that, at the same time you can’t go outside of that without drawing unwanted attention. I’d wear clothes outside the usual combo, and people would always say ‘You’re such a fashionsta’ because what I wore was different.

Back then, I wasn’t wearing clothing as fashionable as I do now, but people always saw me as that fashion girl. Everyone would say you should be a blogger, you’re style goals and even though I dress a lot crazier now, it feels more myself. Fashion was always my thing, but then I felt like what I wore wasn’t good enough because it wasn’t what everyone else was wearing. There was a time I decided I’m just gonna dress normally and maybe I’d look better, so I’d just wear the tank top, sandles and shorts combo. I did it for a week, but it was depressing. By doing that it stripped my personality.


What motivated you to choose a Bachelor of Communication?
It appealed to me because ever since I had an interest in fashion, I knew my approach was to be in the media side, as I didn’t want to be a designer. I wanted to be talking about fashion, looking at it in depth, creating conversations about it, conceptualising and putting together shoots. I knew exactly what industry I wanted to be in, but I wasn’t sure what degree you were supposed to choose to get there, so I thought about English for a while just because I didn’t know what else was there.

I got the application pack and I checked out the list of degrees. I saw Communications and just remembered when I did a Summer workshop on Fashion Journalism after my second year of high school, and I was told that a Communications degree would be a good way to get in the industry. Only at that moment did I decide on my degree, a week before applications were due. I had only spent a mere moment deciding on the big question of what to do for the rest of my life and it has been one of the best decisions of my life so far.

Follow Sabina on her Blog and Instagram

Who Do You Have A Style Crush On?


The kinds of crushes we have when we’re young tend to come and go. However, there are style crushes that come and go, and then there are the ones that stay year after year. We just can’t seem to let them go, we might admire them from afar and appreciate their sense of personal style. Victoria Beckham is my ultimate style crush because everything she wears looks effortless and chic. I also admire Olivia Palermo, Cate Blanchett, Talisa Sutton, Audrey Hepburn, Chloe Hill and Susie Bubble’s style.

Alexa Chung

Alexa Chung recently launched her own label and browsing the clothes, I felt that it reflected her personal style very well. I remember going through a Peter Pan collar phase, and Alexa just makes me think of them, as well as ballet flats, denim, collars, bows, shirt dresses and small handbags. Her style is tomboyish and cool.

Alicia Vikander

After watching The Man From Uncle, I fell in love with Alicia. Her style is feminine, delicate and simple. Alicia’s off-duty look is chic and she’s often seen in Louis Vuitton. She wears clothing that compliments her petite figure from well-cut dresses, tailored trousers, floral patterns and the classic black and white.

Mary-Kate and Ashley Olsen

They are often seen in their signature classic black, however, as the designers of The Row, they have a distinctly sophisticated style. Mary-Kate and Ashley are lovers of artful layering and pairing an outfit with statement pieces or letting it speak for itself. I love how their outfits always compliment one another.

Sara Donaldson

Sara from Harper and Harley is the Queen of minimalism. I admire her personal style and can relate to it. She dresses in a black, white, grey, denim and occasional khaki and camel palette. Her simple style shows that there are multiple and endless ways of matching these colours.

Victoria Beckham

Victoria Beckham has a distinctive style that exudes modern elegance. Her clothing always compliments her figure, and she wears the clothes in an effortless manner. My favourite looks from her are the ones when she wears long pants, oversized coats, tailored shirts and anything in black.

Taylor Pre-Collection SS17/18

taylor-summer-17-18-pre-collection-lookbook-print-39.jpgTaylor is a New Zealand fashion brand that designs garments that are incredibly stylish and wearable. The brand was established by designer Vicki Taylor in 1999, with each garment carefully designed and manufactured in New Zealand. Vicki grew up in a fashion industry family and is passionate and continually inspired by fabrics and textural combinations. Frequent trips to Europe and Japan allow her to source high-quality, leading-edge fabrics from some of the best mills in the world.

The Taylor Pre-Collection SS17/18 has an incredible range of styles, some gorgeous patterns and features a beautiful glacier blue.  Simple yet elegant and easy to mix and match within the collection, my favourites would be the Duplex Pant,  Intermittent Dress, Modified Top and Relief Pant. Black and white are the staple items including dresses, tops, pants sweaters, shirts and tunics. There’s hints of blue as well as green, khaki and grey for those who like to add a little bit of colour.

Photography from Taylor Boutique

Karen Walker x Blunt Umbrellas Collaboration 2017

18300989_1345331452181582_2286631496271381276_nAs we Aucklanders know, the weather can be quite unpredictable at the best of times. One moment the sun is shining and the sky is a beautiful blue, and the next moment it’s pouring down with showers and the clouds seem to fly by very fast. Throughout the last 5 years I have been through at least a dozen umbrellas. My third umbrella this year said goodbye today, before going inside out as the blustery wind blew heavily, it was quite a sight! I’d seen these wonderful Blunt umbrellas for quite a while, read several reviews and watched the videos online to see the level of wind resistance. It seemed like the right time to invest in one to resolve my umbrella dilemma.

There’s a wide range of colours to choose from blue, pink, red, orange, green and many more, with various different sizes from XS Metro, Blunt Lite, Blunt Classic, Blunt XL and more. I was considering getting the yellow one, as it’s a bright sunshiney colour on a rainy day, but I noticed that there was a Limited Edition Karen Walker design that was just absolutely lovely. It was sold out when I looked online, and so I went into the Karen Walker store in Britomart to make the purchase. It felt like such a relief to finally get an umbrella that won’t let me down, as you can probably tell as I’ve dedicated a post on umbrellas!

“There’s something about sheltering under a Blunt umbrella that gives a gorgeous sense of sanctuary. You’re in your own private world, your own dome, light and sound take on a different attitude and you feel ever so slightly removed and cocooned. It’s kind of heavenly.” – Karen Walker

The Blunt website says: Karen Walker is NZ’s top fashion designer well-known for her chic-meets-eccentric handwriting and her love of print and colour. This season Blunt Umbrellas has collaborated with Karen Walker to bring you another Limied Edition. The much-coveted Bird print from Karen Walker’s new season collection ‘Babou’s Revenge’. They are sold in the size XS Metro, and are designed in New Zealand. Featuring a whimsical bird print, that look like droplets of giant raindrops in the distance. Blunt Umbrellas are known to be one of the strongest umbrellas and can easily fold up. However, I find that they are at a size that’s more suitable for fitting in a medium-large bag.

Their collaboration from last year was a huge success, which has led to the release of a second collection. Featuring the bird print from Karen Walker’s new season collection, ‘Babou’s Revenge’. They are sturdy and stylish to brighten up the day and combine the elements of style and functionality. We’ve all experienced the feeling of the umbrella going inside out and sadly disposing it into the bin, wondering if this will be the endless cycle of purchasing a new umbrella one after another. The size is suitable for a single person, and can squeeze two people. If you have a Blunt Umbrella, what are your thoughts and your experience with them?

Discover These New Zealand Fashion Bloggers

17953014_1262936797074980_4952233107716774197_nA A Tale of Two Cities Ambers Edits | Anna Reeve B Bonbon Girls C Chasing Cait |Clouds of Colour | Currently Loving  D Dillon Dot E Esque | Ethical Style Hunter F FashioNZ | Fashion Distraction |Fashion FairgroundFour Eyes | Foxes Blog G Gurl Interrupted H Holly Estelle I I Am Archive | Isaac Likes J Jaheb Barnett Just so Pretty K Katherine Is Awesome L La Donna Moderna | Lani Says | Lost in the Haze M Maddy BuddMaia Cotton | Mary OutramMr Essentialist N Nana Wintour | Not Jaya|nzgirl R RallyRuby Fearless  S Sabina Sysantos |Say Cheese LouiseSerendipity Avenue | Shop Style Conquer | Skirts and Squats | The Sleek Avenue | Sly on the Wall | Sopheak Seng | Street and City |Stolen Inspiration | Style by Joanne T Teresa MooreThe Backroad BlogThe Modern Girl  | Thread | The Style Insider | The Twenties ClubThe Wardrobe Blog This Is Meagan Kerr | Thomas’s Marlborough X XYNZ

Denim for daays

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Happy Saturday babes! 🍄💋❤️ #satstat #serendipityave

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Photography from Ovna Ovich