Eugenie is a New Zealand brand designed by Elizabeth Wilson. Her designs are all made in New Zealand, and she has a boutique in Ponsonby. Wilson studied at Otago University to be a product and graphic designer, then went to work in advertising at Y&R. She completed a graduate diploma in fashion. From there she worked as a design assistant for Karen Walker’s design assistant. Then she went back to graphic design working at Mi Piaci and Overland.
Eugénie is designed to celebrate modern, smart, creative women. It emphasises the character, wit and individuality of the wearer through a look that blends tomboy cool with art-house chic. The main focus is on fresh day wear, where the practicality and pure cut of menswear shine through, for an evening a sensuous streak emerges, with pieces that celebrate the fun and power of the feminine. As a feminist label, Eugénie is committed to ethical manufacturing.