Stella McCartney launched her first collection in Paris in October 2001. As a vegetarian, she does not use any leather or fur in her designs. McCartney’s signature style consists of sharp tailoring, natural confidence and sexy femininity. She has an eco-friendly ethos which is reflected in her designs.Stella McCartney’s commitment to sustainability is evident through-out all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company. They are the world’s first and only vegetarian luxury brand. They believe that no animal should give their life for the sake of fashion.
The Summer collection is introduced by: Celebrating the collection’s spirit of life and love with the ease of summer, our latest campaign finds inspiration in France’s Côte d’Azur, set in the grounds of Eileen Gray’s iconic villa E-1027 amidst Le Corbusier’s modernist murals. The season’s corset tailoring, textured vegetarian ultra-suede and printed surf-inspired Lycra are captured through Harley Weir’s lens on models originally cast in our Summer 2017 runway show, depicting the vibrancy and softness in movement of the collection. This season features an uplifting ‘All is Love’ message by contemporary artist Urs Fischer.